Salone del Mobile 2018: Nothing New
This year Salone del Mobile Lensvelt presents NOTHING NEW in Fondazione Lensvelt.
The concept behind NOTHING NEW is nothing short of spectacular. In a world that really, really doesn’t need another new chair, Lensvelt has decided to buy back a selection of his company’s ubiquitous desks and office chairs on the Dutch second-hand trading website Marktplaats/Ebay/1st Dibs. One of the world’s best stylists Maarten Spruyt is going combine them with a series of kinetic sculptures à la Rockit by Herbie Hancock and Jim Whiting.
Whiting’s work revolves around many themes that feel very current again to Maarten Spruyt. Just like in the late 1970’s and early 1980’s, the world nowadays is highly political and moving very quickly.
NOTHING NEW is the perfect antidote to the all the empty Salone del Mobile that feature little more than perfect still lives of perfect products. Instead, Lensvelt wants to provoke different emotional responses by making unexpected combinations with this installation.
NOTHING NEW Shows rare designs by top designers Studio Job, Richard Hutten, Marcel Wanders, Maarten Baas, Maarten van Severen, Ineke Hans, Rietveld, Rick Minkes, &Prast&Hooft, Atelier van Lieshout and Space Encounters. The courtyard and halls of Museo Diocesano are transformed into an open-air installation where Lensvelts’ award winning products are presented in an otherworldly setting combined with art world-renowned artists like Joep van Lieshout, Felix Burger and Christaan Zwanniken., Michel Voet, Marleen Sleeuwits, Isabelle Wenzel, Kevin Power & Freudenthal Verhagen. These autonomous works will revoke a conversation with the Lensvelt Collection.
NOTE TO EDITOR Lensvelt is a non-design Amsterdam based award winning (MDA’16/17/EDIDA/Wallpaper*Design awards) furniture label established in 1962. Lensvelt provides architects and interior designers the tools to make better interiors. Lensvelt want to contribute to a new world: greener, better and more social. Lensvelt has shown over the years as a committed label, which showed distinct and award winning presentations during the Salone del Mobile in Milan. Lensvelt hit a bridge between the commercial world and the most innovative artists.
ADDITIONAL BIO
Hans Lensvelt is an design entrepreneur. He stood on the base of MOOOI. Nowadays Hans Lensvelt is only involved in Lensvelt Contract as the owner of the company.
The show is a concept by Anne van der Zwaag. Curator, writer and entrepreneur in the creative and commercial industries.
The presentation is curated by Maarten Spruyt. Art director, stylist, curator and exposition designer. He started off as a stylist but transmit his clear vision and sensitivity to several design domains. Fascinated by the mix and the contrast of all different subjects. He intensely treats everything as layered as it could be. Maarten works for renowned institutions such as the Van Gogh and Gemeentemuseum The Hague. And world famous photographers as Petrovsky & Ramone and Mario Testino.
LOCATION
Museo Diocesiano is turned into Fondazione Lensvelt/Lensvelt Foundation during the Milano Design week. Frame Magazine will host a live HUB from the Fondazione with lectures, classes and interviews with designers, architects and many more. Check the FRAME Magazine website for more info and daily schedules.
Press preview: mon. 16th of April from 5PM-8PM.
Daily opening times; tue. 17th – sun. 22nd of April from 10AM-7PM Opening; Wednesday night at BAR ANNE invitation on request please mail Jeroen Panders - j.panders@lensvelt.nl
Additional info on BAR ANNE: The right wing of Fondazione Lensvelt is transformed into a new hotspot during the Salone. Including BAR ANNE, designed by the award-winning architects of Space Encounters, creators of the Boring Collection.
Open Tuesday 17 till Sunday 22 for drinks, bites, music and more from 11 AM to 1 AM. Partnering with internationally renowned Frame Magazine and Heineken Italy.
COME VISIT US Corso di Porta Ticinese, 95 20123 Milano Right between Tortona and the city center